BIG Energy Group

BIG Energy Group is an energy procurement and advisory firm, guiding businesses through energy markets to make informed decisions that deliver sustainable value.

Overview

Industry:
Energy Procurement & Consultancy
Location:
SW United Kingdom
Company Size:
1-10 Employees
Services:
Strategy
Logo Design
Digital Brand Assets
Stationary & Print Design
Website Design
Interaction Design
Webflow Development
View website

Challenge

BIG aimed for a comprehensive rebranding with the primary objective of building trust and credibility in the energy sector, making business engagement easier and increasing collaboration opportunities. The challenge was to effectively communicate complex energy solutions in a way that was both accessible and balanced, while maintaining a modern, innovative, yet simple visual language.

Solution

Design solution featuring a bold and memorable logo that establishes a new identity for the company, along with a website designed for a clean and intuitive user experience that highlights their expertise and service in the energy industry. Through a contemporary design aesthetic and strategic content placement, we emphasized their commitment to sustainable outcomes and decision-making support, resulting in a website that informs, engages, and converts visitors.

Typeface

Foundry

Grilli Type

Style

Geometric Sans Serif

Weights

Light
Regular
Medium

Color Palette

Ember

HEX
D00000
RGB
208 / 0 / 0
CMYK
0% / 100% / 100% / 18%

Midnight

HEX
121A21
RGB
18 / 26 / 33
CMYK
45% / 21% / 0% / 87%

Twilight

HEX
2B3944
RGB
43 / 57 / 68
CMYK
37% / 16% / 0% / 73%

Celestine

HEX
728899
RGB
114 / 136 / 153
CMYK
95% / 0% / 27% / 76%

Mist

HEX
AEB8C2
RGB
174 / 184 / 194
CMYK
25% / 11% / 0% / 40%

White

HEX
FFFFFF
RGB
225 / 225 / 225
CMYK
0% / 0% / 0% / 0%

Silver

HEX
EAEEF2
RGB
234 / 238 / 242
CMYK
3% / 2% / 0% / 5%

For corporate website, we focused on creating a user-friendly and informative interface that effectively showcases their industry expertise. Our process involved thorough research, strategic content organization, an emphasis on sustainability to reflect the company’s commitment to delivering value in the energy sector.

We hired Uniko Studio to design our company's new brand identity and website. Our collaboration resulted in significantly improved brand recognition and client engagement. We're thrilled with the results and their ability to work independently while understanding our needs and goals. I highly recommend Uniko to anyone looking for a dedicated design partner.

Callum Swain

Commercial Director at BIG Energy Group

BIG’s
Brand Identity

We concentrated on creating a bold visual identity characterized by fundamental, geometric shapes to form the company logo, complemented by modern and distinctive typography, along with a vibrant color palette balanced by neutral tones. Our primary goal was to position BIG as a trusted, approachable brand and a leader in the energy sector.

Additionally, we aimed to ensure consistency across all platforms, creating a robust and unified presence in both digital and print formats that inspires confidence and showcases the company's extensive experience in the
energy sector.